Whenever you put information out about your business you are putting yourself on display, I’ve just watched a YouTube clip that I followed from a twitter posting and was aghast at perception it left me with.

I have seen information and read posts from this person for some time on twitter and was looking forward to seeing the video clip on YouTube, the clip loaded – excitement building now…. excellent graphics and branding to introduce the clip… high expectations of quality to follow….

Oh NO! they had set up a backdrop – looked like a bed sheet – and had not ironed it! A simple thing and yet became a distraction from the person speaking…. OK I said to myself let’s give it a chance the information I’m sure will be good as expected…

Oh NO part 2!!! the person speaking spent the entire time looking down and across the screen clearly READING a SCRIPT! Now I don’t have a problem with scripts and in fact I think they are a good idea, however, learn the script and add your personality to it, don’t just read from it,  it’s distracting.

So was the information good? Yes – did I take it all in? No I was distracted, and I can’t bring myself to look at it again.

Whenever you do something publicly for your business check the smaller details – distractions drive customers and potential customers away. Five  minutes to iron a backdrop and 10 minutes to learn a script could make a huge difference to your business.

Cheers

Sue!